So this post is a little late in the day, but I felt that this is something I NEEDED to write about. Many of you will have heard about bookies “Paddy Power” and their recent set of adverts that feature transgender women, inviting customers to “spot the stallions from the mares.”
This is a disgraceful attack on transgender people – since the birth of capitalism, our gender expression has been ridiculed and scrutinised, often leading to the attack, abuse, rape and murder of transgender people. Now Paddy Power thinks it is acceptable to invite the public to ‘spot’ transgender people on its adverts, and plans to place transgender women in the crowds at the Cheltenham Festival for attendees to spot.
Channel 4 and BskyB both hosted the advert on their channels, despite hundreds of complaints against the transphobia of the advert, only pulling it when advertising standards body Clearcast withdrew their previous approval of the ad.
This isn’t the first time that Paddy Power has attacked oppressed groups in order to make a profit. In May 2010 the company aired a disablist advert depicting sight-impared football players accidently kicking a cat, and earlier this year the company released a sexist advert featuring model Imogen Thomas, alongside the tag line ‘BLOW ME!’.
Paddy Power is a prime example of why we need an anti-capitalist alternative in order to liberate our communities. It is clear they will stop at nothing, and ignore any oppressed group, in order to make a profit. Without capitalism we could educate others about oppression and liberation, we could fight alongside our allies and make our streets safe for everyone, and take away the economic, political and social oppression that disables us.
Paddy Power is only one company and we cannot just rely on advertising standards to keep them in check, we need a drastic change, a revolution, where we take the power away from the bosses and their political allies, where we can liberate and empower ourselves.
Under capitalism profit always comes before the welfare of working class people, we have to fight for every concession that the political class will give us. But in order to stop our oppression for good we need to build a movement using the tools that we have as a class, – we need to remember that we are the majority, the 99%, and when we strike and withdraw our labour, we can bring the capitalist system to a halt. Coupled with this, we should mount a celebration of our diversity, with demands for the liberation of oppressed groups. Together as a class, we can create a society where the bosses of Paddy Power couldn’t broadcast their filth.
Taken from: http://marxistqueen.wordpress.com/2012/02/26/40/